Knowledge base
Here you will find working methods to support the growth of your business.
Why metrics are one of the key tools in a company (11 reasons)
1. Decision-making
Metrics provide key information to help make rational (data-driven) decisions. Without metrics, decisions may be made based on intuition, beliefs, beliefs, opinions (of decision…
Open source intellicence in company analysis
Profitable business or unprofitable startup supported by investor?
1. Customer list analysis
The company’s website has a list of customers? Check if they are indeed customers. The company may b…
Customer acquisition – organic traffic versus paid traffic
Organic Traffic
Comes from organic search results on search engines and stores (e.g. Google Play, App Store).
Paid Traffic
Comes from online ads (e.g. Google Ads, Facebook Ads)
Advertising campai…
10 benefits of a knowledge base for customers
1. Scalability and substitutability
The customer service department is able to handle a finite number of requests per day. In case of vacations, days off or random events, the number of requests h…